Wikasta Business New Hiring: A fast-growing and dynamic company is seeking an experienced Marketing Executive to create and implement creative marketing strategies to increase brand recognition, improve customers’ engagement and create qualified leads. This role is ideal for those who are passionate about creating strategic marketing campaigns, studying the performance of their efforts, and ensuring continuous business growth by implementing creative marketing strategies. This position allows for flexibility, freedom as well as the possibility to work with a variety of tasks in an environment of remote working.
About the Role
A Marketing Executive will be responsible of overseeing the entire marketing process that span traditional and digital channels. The job requires a combination of creativity, analytical skill and market insights to develop effective campaigns that align with organizational goals. This role is essential in establishing strong connections with targeted audiences and translating information into concrete marketing improvements.
The primary responsibilities are developing marketing strategies, working with sales professionals in order to align the goals of campaigns, and coordinating offline and online strategies for promotion. The person chosen to fill this position should stay up-to-date with the latest trends in the industry and utilize the latest marketing technology to ensure that campaigns are successful.
Roles and Responsibilities
- Design and implement strategies for marketing to advertise company’s products and services in the targeted market segments.
- Conduct market research in order to find trends, competitors and opportunities for growth in the relevant areas.
- Work with sales personnel in the design and implementation of lead generation campaigns that turn potential customers into clients.
- Manage your digital marketing campaigns, including advertising on social networks, updates to websites emails, email outreach, as well as paid advertisements.
- Create captivating content, like blogs videos, social posts, scripts, infographics and promotional materials.
- Track marketing campaigns using analytics platforms and create periodic reports on performance that evaluate the performance of your campaigns.
- Examine important performances indicators (KPIs) to find areas for improvement and suggest strategies for marketing based on data.
- Keep consistent branding messages across all channels of communication to build trust among the audience.
- Be informed of the latest innovations in marketing as well as automation tools and ways to increase customer engagement and efficiency.
Required Skills and Qualifications
- A bachelor’s level degree is required with a major in Marketing, Business Administration, or in a related field.
- A minimum of five years’ experience in sales or marketing-related positions.
- A solid understanding of sales management, marketing procedures along with executive coordination.
- Experience with digital strategies for marketing, campaigns execution and development of content.
- Excellent written and verbal communications skills and a good interpersonal skills.
- Experience with tools for marketing analytics like Google Analytics CRM systems social media dashboards and software for email automation.
- Experienced in developing and optimizing marketing campaigns to increase brand recognition as well as lead generation.
- A strong understanding of data and creative thinking skills for problem solving.
- Ability to handle multiple projects at once in a high-speed environment.
- An enthusiasm for innovation in marketing and an eagerness to learn new strategies and techniques.
Compensation
The annual pay the range for this job is between between Rs. 4,80,000 and Rs. 7,20,000 based on the experience, qualifications and efficiency. This job is rewarded for high efficiency as well as creative thinking and quantifiable results in marketing.
How to Apply
Candidates who are looking to make the next step in their career as a marketer can apply for the position by submitting an updated resume with relevant experience and achievements from campaigns. Highlight skills in digital marketing, creative content development, and data-driven decision-making.